1. RETHINKING
WORK: THE POINT OF DEPARTURE
We are here today
because we have a problem- and because we think we
may have a solution. The problem thatbrings us from
across Austria, Europe and yet further to Viennafor
this meeting is the result above all of what I and
othersare calling 'the crisis of work in
post-industrial society'. Thesolution, maybe, is
what some are calling telework. Both are
interesting,but perhaps I can be of most use to you
here if I first sharea few thoughts with you about
the first of these, before goingon to the latter.
1.1. The
crisis of work in post-industrialsociety
Government, the
political establishment, employers,labor unions, the
media, citizens and observers across Europeare
increasingly preoccupied and perplexed by something
that oftengets referred to as the "unemployment
problem". Despitethe gravity of the issues, however,
few of these people or institutionsyet seem to have
an inkling of
- the true
dimensions of the problem,
- its actual
structure,
- its watershed
historical significance or even
- the path to take
to begin to address the issues (never mindfind
workable solutions).
"Americans have
learned how to replaceworkers with technology, but
they do not yet know how to use technologyto put
people back to work." (Newsweek, Oct. 18, 1982).
The result of this
massive failure of perceptionis a certain dourness
in tone and attitude, a broadly shared
presumptionthat large scale unemployment is somehow
inevitable in our post-industrialsociety, and that
there is really nothing we can do about it.This
compliant fatalism is consistently supported by the
resultsas they roll in from the various statistical
agencies and otherreporting sources which continue
to confirm that no real progressis being made and
that the problems are getting steadily worse.
This has led in
turn to a certain morosity,an acceptance that
somehow failure is inevitable, that the futureis
going to be one of a society divided in two, of
winners andlosers, haves and have-nots, and that
there is nothing that anyone,government or anyone
else, can do anything about it, other thanto make
sure that they and those they represent end up on
thewinning side. This is as true of national
governments as it isof individual firms, of the
labor unions as of those with jobstoday, of the
political left as the political right.
"Too many in
Europe, from factory workersto politicians, act as
if those the good times will inevitablyreturn for
those who wait. They should remember the
economists'clichÈ that no lunch is free. The
greatest problem forEurope today may not be
unemployment but complacency." (TheEconomist,
October 22, 1994).
Dissatisfied with
the level of the debate -and above all with the
demonstrably inadequate results of policythroughout
most parts of the OECD region - EcoPlan set out
inearly 1993 to develop a procedure to test a
certain number ofproblem statements: propositions
and working hypotheses that wereset out in a first
exploratory memorandum which we set out tobe tested
by a properly qualified, international audience.
Aftertwo years of study, networking, brainstorming,
and internationalexchanges involving a wide range of
individuals, institutions,disciplines, nationalities
and points of view - and with strongsupport
throughout from the European Commission in Brussels
-we have reached the following conclusions which, in
our view,provide a convincing argument for the need
to take a radicallydifferent look at the issues and
the remedial policies we allshould be considering.
Let me review with
you briefly the eleven mainpoints that came out of
this rethinking effort.
1.2. The
Eleven Bones of Contention
1. The Present
Crisis of Work is Profound,Structural, And Society
Threatening
Despite unexpected
progress in recent monthsas a result of the upturn
in the international economy, the basicstructural
problems of work in society remain essentially
unaddressed.Unemployment rates have inexorably
inched up across the OECD region,crossing thresholds
first double and now triple or more the longaccepted
norms for "frictional" or "normal"unemployment,
creating new magnitudes of hardship and sufferingfor
individuals, families and institutions alike. The
basic structuralproblems associated with "running
out of work" are notonly very grave already, but
also are steadily getting worse.When we say very
grave, we mean not just uncomfortable or transient-
but the crisis is fundamental, structural, long term
and, ultimatelyif unmet, society threatening.
2. Growth and
Fine-Tuning Is Clearly NotThe Answer
Confronted with
what is clearly a major watershedof technology and
society, our politicians, administrators,
industrialists,labor unions and the rest are by and
large giving their time toconsidering "remedies",
most of which in the final analysisconsist of little
more than marginal adjustments of existing
policies,practices and institutions. The presumption
appears to be thatthere is nothing basically wrong
with the "machine that isthe economy", and that all
that is required is a bit of fine-tuningand an
upturn in the economic cycle. This is in our view a
cosmicmis-match of medicine and disease. Growth as
we know it will dealwith only a small part of the
problem (say, 15 to 20% at most)- and all of the
rest still remains to be addressed.
3. We Have a
Grossly Inadequate Understandingof What Work Is All
About
Clearly the point
of departure for any seriousremedial program cannot
be to treat work as if it were only "labor",i.e.,
just one more freely substitutable part of the
process ofproduction. In our society work is a great
deal more than that.In addition to its purely
productive role, it is also the mainvehicle that
puts into the hands of citizens the means to
obtainthe goods and services they want and need in
their daily lives.It is thus the vital motor (through
demand pull) for keeping theproductive side busy.
But work has many other important functionstoo, of a
psychological and social nature, none of which are
gettingsufficient play in the present debate.
Moreover, it is clear thatwhat we call "work" in the
21st century is going todiffer as notably from what
we have come to know over the lasttwo centuries as
did the model of the Industrial Revolution fromits
predecessor.
4. We Are
Looking at the Wrong Indicators
How do you get out
of the woods if your compassis broke? In examining
the issues we are consistently lookingat the wrong
things - and often measuring even those wrongly.This
is disguising the true dimensions of our dilemma.
Thus, forexample, the real dimensions of
unemployment are in most placesat least half again
more than what is usually admitted or discussed.If
that is true, of course, it changes everything.
Furthermore,what we call work is a rich and complex
phenomenon which has manyimportant qualitative
aspects which are by no means reflectedin the usual
indicators and in the discussions that ensue. Theday
of single indicators (and single factor causality)
needs tobe put firmly behind us. Progress is badly
needed in developingnew indicators that can permit
us to understand better where thingsstand, in all
their human and natural complexity.
5. The
Time Scale of the Analyses Is AllWrong
The problems are
not cyclical or short termin nature, but structural
and long term. We cannot simply waitfor that next
upturn in the current economic cycle. The time
horizonof study and policy is thus not the old
familiar one of monthsor a few years, but closer to
generational. Our frame of referencecannot be the
blips of the latest NBER figures or quarterly
indicators,but the realms of Adam Smith, Marx,
Kondratiev, Keynes and Schumpeter.The dilemma in
front of this unfamiliar situation is a
double-bind:not only do we need to sharpen and
develop analytic tools whichcan deal with these
deeper horizons, but also to rethink drasticallythe
institutional and political arrangements which will
permitus to make better decisions against this
necessary long term frame.
6. We Have a
Major "Tools Problem"
Furthermore, we are
struggling with these problemsusing analytic tools
that are ill-adapted to the challenges ofa
post-industrial, mature, "post-capitalist"
economy.Most of them were by and large fashioned at
a time when scarcitywas the driving factor in
society, not plenty. Economics, forinstance, is
often defined as "the study of the allocationof
scarce resources between various and competing
ends".But if resources are available in great
abundance as they are!- aren't entirely different
analytic tools required? How doesone factor in the
externalities of work, including those thatare
positive? What are these new tools? Who should be
trying todevelop and refine them? Where is promising
work going on alongthese lines which we all should
be trying to follow? Furthermore,and not without
irony, it needs to be mentioned that our
analytictools themselves are part of the problem.
Therefore one of ourfirst steps must be to develop
the new tools that are needed andto refashion the
best of those we have to accomplish the job thatis
needed in their new environment.
7. The Paradox
of Progress
The measures
currently in place are not doingthe job, because
there can be no easy fixes to these problems.The
harsh reality is that the circumstances before us
are neithertemporary nor the result of some hapless
accident; they are thedirect outcome of the social
and economic system we have set inplace. We have
deliberately created all the preconditions of
a"labor-saving" society - and are now somehow
flabbergastedthat there are increasing numbers of
people "out of work".Our dilemma is precisely this:
with the long long arm of technology,we can now
produce virtually everything we need with only a
smallfraction of the labor force we historically
employed. So the realquestion is: how do we organize
our daily lives under these radicallydifferent
conditions? This absolutely vital question is not
receivingthe attention that it deserves.
8. Radical
Rethinking is Called For
A critical read of
the evidence makes it clearthat the entire "work
system" that we presently areliving with (both in
our daily lives, but, even more importantin this
case, the one we have in our minds) is no longer
doingits job. Not only is there something that is
already quite wrong,but, whatever it is, it is only
going to get a lot "wronger"in the years ahead. The
system we are stuck with and franticallytrying to
fix comes from another time and an entirely
differentset of circumstances. It is changing
massively in front of ournoses and needs to be
completely rethought and radically over-hauled.
9. The Changing
Shape of Work
Complicating all
this yet further is that thetransition from 'old
work' to 'new work' is already well underway,and
that this transition itself poses a large number of
majorchallenges to policy makers. Think of it as a
migration, withan entire population trooping from an
exhausted country side tonew and fertile valleys.
Who wants to move? No one, of course,but here we all
are already moving into this new country of work.In
the old days we talked about jobs, places where we
went towork, the daily trip to those places, our
schedules, the one employerwho paid us, and the like.
But in 1995 this is increasingly the'old country'.
Each year now we are going to see growing numberof
people migrating to the new forms of work which are
going tobe oriented not to jobs but to careers, not
to single employersbut multiple skills, not to
subservience to a single master butnetworks of
associates and clients. Making this transition
isgoing to be one of the great tasks of the next
decade, and thisis going to open up many
opportunities for government at all levelsto help
ease and even accelerate the transition. All these
variousdifferences and changes need to be factored
into the debate (whichtill now has been remarkably "retro-oriented"
in itsvision of what work is all about.)
10. Many of
Currently Proposed MeasuresMay Make Things Even
Worse
The crowning news
of our dilemma is that, asa result of a badly
wrong-headed understanding of the basic "problematique",many
of the measures presently being discussed or enacted
runthe risk of being directly counter-productive.
Some are likelyto lock in parts of the problem.
Others, yet more perniciously,risk to create
situations which could be substantially worse
thanwhat would have resulted with no policy at all.
We must developa much clearer view, first of the
problem, and then of the policyoptions which are
available under the circumstances we actuallyface.
11. The
"Problem" Holds the Solution(The Age of Plenty
Paradox)
Because of the
accumulated impacts of technologydevelopment, we
have entered an age of plenty - without
reallyrecognizing it. But for some unfathomable
reasons we insist onapproaching the challenges
before us as if we were paupers. Hereis what
countries within the OECD region now have in untold
historicalabundance: labor, capital, natural
resources, physical and othersupport infrastructure,
organizational and management skills,access to
markets and huge numbers of people around the
worldwho need goods, services and a higher quality
of life.
But no one appears
to be taking this greatabundance into account. We
somehow stubbornly refuse to acknowledgewhat is
going on. Technology - embodied, usable knowledge -
isat the heart of our dilemma, but in a highly
ironic way. On theone hand it is a critical part of
the problem, on the other itis at the same time an
absolutely vital element of the solution.This point,
which is not being adequately brought into the
debate,needs to be targeted, verified and then
broadcast. To the bestof our knowledge no one is
giving this thesis the attention thatit deserve -
and yet all the germs of the solution are there!
The American
journalist and seasoned politicalobserver Flora
Lewis had this to say of these inextricably
inter-twinedchallenges of technology, economy and
society in an article shepublished in the
International Herald Tribune (18 May 1993)
entitled:Peasants, All of Us? Time for a New Marx: "This
profoundeconomic process has not been analyzed and
intellectually digested,as Marx set out to do for
his time. Mr. Drucker says we do notyet understand
how knowledge works as a resource. 'We need a
theory,'he says. Most urgently, we need a theory
that redefines laborand how to set its value. The
difference between work and playis now essentially
defined by money, whether you are paid forwhat you
do or pay for doing it. Industrial society has made
labora crucial element of identity. You are what you
work at. Thatis why being unemployed is such a blow,
even if the safety netis adequate. Being without a
job is being made to feel a nobody.But at least in
the transition phase of this new industrial
revolution,there are not going to be enough jobs for
all. So a new analyst,a new theory, a new
understanding of the role of labor is required.Let
us hope that when the new Marx appears he will not
be so arrogant,so fertile in spawning error and
terror as was the old. Still,we do need one."
["Telework as we
typically discuss itis only the tip of a growing
iceberg. Above the surface is thevisible issue of
remote work locations and how to use them
effectively,a subject about which we have learned a
great deal and which isno longer much of an issue.
Below the surface are related issuesof flexibility
in the workplace in general, managerial (in)competence,rethinking
of office space requirements and designs,
transportationand land use planning, and what I call
"life after bureaucracy":the prospects for
organizational forms other than
traditionalhierarchical structures. 1"]
The purpose of our
meeting today is of coursemuch more specific than
this. We have not come to Vienna in orderto rethink
Marx (or Freud or Darwin), but rather to try to
providethe organizers of this symposium with what
will hopefully be usefulperspective on some of the
directions that this great city mightconsider as it
moves into the next century, starting with onevery
specific set of problems and eventual remedial
approaches.
Even as we do this,
however, I believe it isvital that we keep in mind
these very big macro issues of technology,economy
and society which badly need to be faced and
resolvedin the years ahead. In one way we are in
luck, since it turnsout that this thing that we call
telework presents a powerfulmicrocosm of these
broader issues and challenges. Thus, if wecan
somehow manage to get it right in the projects that
we areconsidering for the City of Vienna, there is
just a chance thatwe might be able to make some
powerful inroads on the rest aswell. Now that would
be something of which we all could reallybe proud.
2. INTERNATIONAL
PERSPECTIVES ON TELEWORK
The field of
technology and organizationaldevelopments
collectively known as telework is an area of
considerableinterest, both in its own right and also
as a "lens"for looking at and eventually better
understanding many aspectsof the broader work and
society agenda that I would like to insistis the
thing that we should always have at the back of our
mindas we address the issues that are on today's
agenda.
It is important
right here at the outset, however,that we be clear
as to what we mean by this somewhat awkward
andreally not very pretty new word. While as you
will note from theother presentations this is a
pretty elusive term, a reasonablygood definition
might be: a range of new ways of working,
usingtelecommunications as a critical tool, with a
different 'geography',a new sense of time and worker
'empowerment', and for at leastpart of the time
outside a traditional office or factory
environment.We need to define it in such very
general terms in order to besure that we do not
invite confusion with other terms that oneoften
hears mentioned in this regard, such as the perhaps
betterknow expression, telecommuting. In its own way
telecommuting isin many ways the 'old country' of
telework, a much narrower sub-setof technologies and
work organisation that is by now quite
wellunderstood in its advantages and corresponding
drawbacks. Butyou will be hearing more about all
these aspects from other speakersat this meeting, so
let me get back to some more general considerations.
Telework in the
broad definition that is appropriateto our meeting
is a domain of technology and corresponding
organisationalactivity which is already well
underway and poised to undergomajor and far-reaching
development around the world in the decadeahead.
This development is going to be both quantitative
and qualitative,and its impact on employment - again,
both qualitative and quantitative- is going to be
enormous. Most of the development that is inprocess
around the OECD region and elsewhere....
- Is taking place
in the field (and just not in laboratoriesor
research settings)
- Is occurring
within existing organizations (but
requiringsubstantial rethinking and meticulous
reorganisation to achieveits full potential)
- Is being carried
out for a variety of reasons in responseto a given
implementing company's or group's internal
problemsor objectives (not in order to telework
per se)
- Is being lead by
applications and "demand pull",not by technology
push. (That said, the former will only be
possiblebecause of continuing rapid advances in
the technology itself.)
All of this is
moving and changing very fast- certainly much faster
than those of us who do not have the timeto follow
these developments carefully will be aware. In
fact,the pace of development - because much of it is
hidden in theinterstices of existing institutions
and practices - is even fasterthan even many of the
enthusiastic tele-philes may imagine. Asimportant as
sheer technology advance, however, will be the
developmentof the adaptive capacities (organizational,
management, etc.)of those groups and institutions
who learn how to put these opportunitiesto work.
The good news is
that while these technologiesand practices might in
certain specific instances possibly reducejobs,
properly supported (through revisions in the law,
businesspractices, etc.) the move to telework can be
expected to extendthe possibility of working to many
more people (including thosewho at present suffer
from geographic, life style or mobilitydisadvantages
that inhibit their participation in today's
workforce) and, potentially, in substantially
improved work circumstancesand life quality.
As we try to figure
out what the role for governmentand others might be
in making this transition, we need to avoidbeing
naive concerning the impacts of these shifts.
Especiallycareful attention needs to be paid to its
potential downsides,which are fairly numerous. While
many of these are often not exactlyself-evident, the
growing literature and experience in the fieldhave
led to them being reasonably well charted.
The truth is that
telework is very much a two-edgedsword - though
often not advertised as such by its less
criticalchampions. This makes it important that we
maintain a consistentlycritical attitude toward all
projects and initiatives, which callsfor close and
continuing monitoring, public reporting and
carefulattention to social and psychological factors
and impacts as wellas to the rest.
Within this broader
framework, telework perse makes a useful target for
policy makers on several grounds.First, because it
holds many of the keys to flexible working
orflexwork - a much more extensive and powerful
concept. Flexworksignals the departure from the old
work mode which is still thefocus of most public
policy: i.e., that 'permanent' full timejob with one
employer, in one (distant) place, with set hours,etc.,
etc. Beyond this, telework has a technology and
organizationalcomponent which is highly visible,
fast moving and linked to someof the most important
issues on today's technology and societyagenda. It
thus makes a fine point of departure for the
broaderdebate and transformation or work in society
which, if you willforgive me for harping on it, has
to be the main concern of allof our considerations
in these matters.
Here to close out
this section are some ofthe main observations and
recommendations concerning teleworkthat we made in a
report to the Commission under this projectunder the
title New Concepts of Work in a Knowledge Society:
TheTelework Option Reviewed and Commented.
The transition to
telework is going to takeplace with or without the
benefit of guiding government policy.Based on past
performance of government in most issues
involvingtechnology development, it is unlikely that
public sector institutionsare going to have a major
role to play in determining the finedetail of the
development process. In this respect it needs tobe
borne in mind very carefully that there is no clear
model ofhow government can best intervene or act in
such areas.
On the other hand,
there are abundant examplesfrom the past of how to
get it wrong. These past experiences needto be
carefully examined as local, regional and national
governmenttries to figure out what might be their
own best contributionin this important opportunity
area. We know by now that governmentis not very good
at choosing technology winners, and that it tendsto
be more a source of barriers to creative innovation
and diffusionof technology than a positive aid. But
there is a very important"facilitating" role that
government at all levels canplay. Moreover, informed
government can also become a practitionerof the best
new forms of technology and organization, rather
thana laggard.
The public sector
should have no need to sponsoror pay for related
technology development work, and certainlynot in
partnership with large or established industrial or
othergroups. For example, the Alcatels, Fords, IBM's,
Nokias, and Siemensof Europe are not going to need
any help in this area - eitheras users or as
potential suppliers. These large groups are
stayingfully abreast of these developments, have
their own in-house usesand capabilities which are
already quite advanced, and are alreadydeploying the
technology just about as fast as they can. And
whiletheir speed in doing this is important in
international competitiveterms, it will of course
increase their advantages relative tosmall business
and the public sector.
There will be good
reason for public agenciesto sponsor and aid
telework and flexwork demonstrations in areasin
which they can provide new and sound models for
small businesses,public sector institutions and
others who are out of the mainstreamof technology
development.
These
demonstrations will need to be closelymonitored and
continuously fine tuned to achieve best
results.These results should be quickly made
available to small business,fledgling entrepreneurs,
and public institutions (including educationand
training) not only in the form of the usual written
reportsand conferences but taking advantage of new
techniques of communicationand education as well.
Public sponsorship
for telework demonstrationsshould probably be as
intersectoral and inter-agency as
possible.Invariably a broad spectrum of public
institutions will need tobe involved, and a new
model of cross-sectoral support needs tobe developed
and given high visibility.
3. SOME FINDINGS
AND CONCLUSIONS FROM THEBERLIN ASSEMBLY ON NEW WAYS
TO WORK
In closing I would
like to leave you with aquick listing of some of the
main conclusions that were reachedby an
international panel that was convened in November of
lastyear in Germany by the European Commission to
consider the mattersthat have brought us here today,
under the heading The BerlinAssembly on New Ways to
Work. I can only hope that they will beuseful for
you in your discussions here.
Telework is a
concept that needs to be carefullyinterpreted from
two very different perspectives. On the one handit
refers a broad package of technologies and
associated workingarrangements. This is what most
discussions on these matters tendto emphasise. But
telework has another role as well: that of anenabler,
something which can help make us to think
creativelyabout New Ways to Work in the broadest
sense - and in the processputting us directly before
the larger issues of managing the transitionto a
knowledge society.
Given the
priorities and concerns of Europetoday - among which
we certainly include the challenges
surroundingEurope's twenty-three million - plus
unemployed - telework, inits first and narrower
focus, is probably not the proper focusof a major
policy debate, per se. The much more important
issue(of which telework is a part) is the ways in
which new technologyand new forms of organization
are rapidly reshaping society asa whole - including
not least of course that of work in virtuallyall its
varieties and perspectives.
There can be no
doubt that the vital key ofnew technology, etc. is
the combination of new telecommunicationsand
information technologies -- never of course to be
separatedfrom their management, institutional and
behavioural support systems.Taken together these are
the main constituents of the KnowledgeRevolution
that is now rapidly transforming the ways in whichwe
live, work and play. A number of outstanding
characteristicsof this global revolution in process
can be noted, which togetherpoint up the very real
urgency of informed policy:
This is a
transformation which is already inprogress and
making its impacts felt with steadily
increasingforce.
- Its potential
for transforming the face of society is enormous.
- These
developments are still only in their very early
stages,meaning that this is the time n which they
can best be shapedand harnessed.
As with all of
technology, this is not a whollybenevolent movement
and that while there is much scope for doinggood,
there are also substantial potential for negative
impacts,both in general and on specific groups,
regions, etc. While manyimportant decisions are
being taken each day which shape the futureof many
of us, in most cases the level of information and
insightas yet available against which to take wise
decisions is in veryshort supply.
It is often argued
by its champions that teleworkcould be a source of
net new jobs. This is not at all clear interms of
the actual evidence. On the other hand, there is
plentyof evidence that suggests that from a specific
regional or localperspective, telework initiatives
may be used as a means to saveexisting jobs, to
improve their productivity and to create newjobs,
within that community. Seen from this perspective,
teleworkconstitutes a potentially useful element in
the portfolio of policiesand practices that any
region or community should be looking atfor regional
development purposes.
Telejobs created or
parachuted in by externalgroups are, however, likely
to be much more fragile than thosewhich are
generated by local employers and entrepreneurs.
Communitiesand regions should, therefore, resist the
temptation to dependon outside help and instead
devote their energies to "growing"their own
enterprises and initiatives, including through the
teleworkoption.
The important role
that small and medium sizedbusinesses - including
new business start-ups, soleproprietorships,and
quasi-private community-based enterprises - are
playing bothin terms of pushing out the limits of
telework et al, and in creatingnew jobs, can be
noted. As we consider this, it may suggest
someinteresting support roles that the public sector
might performto increase the ability of these
smaller and newer businessesto grow and prosper.
It will be
important to make an especial effortto bring in the
organized labor union movement to a greater
degreeinto the discussions and work on these issues.
For various reasons,they have by and large been left
out until now. While the attitudeand aptitudes of
the unions vary considerably from country tocountry
and union to union, but that there is growing
interestat the leading edge of the labor movement in
concepts like telework.By inviting the union
movement into the telework program as anactive
partner, a much needed two-way learning process will
therebybe engaged.
Whether teleworkers
are going to operate throughthe organized labor
movement or via "clubs" and interestgroups which
could help them deal with some of the problems
thatsome face of terms of isolation, physical,
social and often legal,is something that has yet to
be sorted out. The need for financial,legal and
other support systems for teleworkers, and in
particularthose who are most isolated in the home,
is very real and constitutesa legitimate source of
public concern.
We stand today on
the brink of a new orderof technology that is
already transforming the face of societyand the
economy. This presents a not-to-be-repeated
leadershipchallenge and opportunity. Despite the
fact that there is an enormous,in many ways even a
dominant role for the private sector and awhole
plethora of other actors and institutions to play in
thisbroad area (the great bulk of the investment and
activity is ultimatelygoing to come from other than
public sources) there is also avery important
leadership responsibility from the vantage of
societyas a whole. This is a challenge which now
needs to be met headon.
For a variety of
reasons, these challengesand opportunities cannot be
left solely to the pressures and preferencesof
private interests and unfettered market forces.
There are importantissues of community involved
which require thoughtful and effectivepublic
leadership. This is, however, a most delicate task
andshould not be interpreted as a call for
substituting public sectorcommand-and-control
decisions, technocratic intervention and/ortaxpayer
moneys for the energy and competence of the private
sectorwhich is certainly going to be the main
instrumentality of thisconversion. The role of the
public sector will be to create aninformed,
responsible and convivial context for the dynamics
ofthis transformation. If there were ever an
occasion for soundinformation, wisdom and
far-sighted leadership from the publicsector, now is
the time.
In many ways, this
can be thought of as a mostuseful test ground for
public policy. Thus, if public sector
bodieseventually "succeed" in their relationship and
rolewith telework, they should be well positioned to
handle the remainderof the new technology policy
issues which are ongoing as partof the Knowledge
Revolution, of which telework is but one part.(The
same challenge and opportunity holds for all levels
of government,from local government all the way up
to the European Commissionand other international
bodies.)
Because experience
with telework has in theindividual countries of the
Union yet to attain the critical massrequired to
sustain rapid development on the scale needed,
thepublic sector has an important role to play as a
champion, co-ordinatorand communicator, as well as
sponsor of exemplary demonstrationsof a kind that
can lead to ready replication in many places.
This is a
responsibility which has many parts.In the first
place and most conspicuously, the public sector
atall levels has in this regard a special "shepherding"responsibility
for ensuring that these powerful new technologiesand
tools are going to provide positive opportunities
for poorerpeople, poorer areas, disadvantaged groups,
regions undergoingde-industrialisation, people and
institution having difficultymaking the transition
to these 'new ways to work', etc. Teleworkand the
technologies behind it offer exceptional
opportunitiesin this regard, which need to be
aggressively factored into thepublic policy effort.
That said, it is also quite possible thatthese
technologies could actually exacerbate the problems
of certainalready disadvantaged groups and regions.
In this same spirit,
we further note the potentialof telework as one
among the battery of tools needed to combatthe
emerging problems of a two-speed Europe: that of a
populationwith increasing social and economic
cleavages. Telework, properlyharnessed, can provide
a powerful means of continuing education,continuous
learning, etc., to strengthen the employability
ofpeople who otherwise might be destined to sink yet
further intothe less favoured half of a Europe split
into two.
In a democratic
Europe, telework cannot beallowed to become the tool
of a privileged professional class,but must be
advanced from the broad social-economic
perspectivethat is appropriate for the Union. A
major goal of public institutionsand concerned
thinkers and actors at all levels should be to
ensurethat the fruits of this technology are made
equally availableto all groups across society, and
not just those who happen tobe best positioned to
take advantage of it (which by and largeis what is
going on in most places at present).
The leadership
challenge is not, however, limitedsolely to the
poorer or more disadvantaged parts of European
society.Telework and the knowledge revolution more
generally are goingto transform lives in all reaches
of society, and the associatedtechnologies and
arrangements are very much two-edged swords thatneed
to be wielded with care. Even those who today may
see themselvesas being in privileged positions run
risks as a result of thesechanges as well. Thus, an
important part of the leadership functionmust be to
improve the collective consciousness of what is
goingon so that all reaches of society will be able
to improve theirwell-being and quality of life -
individually and collectively.
Much work remains
to be done to improve thegrasp of all concerned
concerning these fundamental issues andtrade-offs.
The issues of telework, new communications
advances,the changing shape of work, etc., all need
to be approached andunderstood from a much more
informed and profound background thanpresently
prevails. The Commission, the Parliament and
governmentat all levels can take a major role in
broadening and deepeningthe debate around these as
yet poorly understood issues. New andpowerful tools
are now available to accomplish this.
* * *
New and powerful
tools are now available toaccomplish this. Let me
leave the word to the meeting now to considerhow we
are going to put these tools, this knowledge and the
enormousresources that are at the command of our
post-industrial societyto work in the city of Vienna.
Footnotes:
1) Gil E. Gordon,
Some Semi-Random ObservationsOn The Status And
Future Of Telework, Submitted to the "NewConcepts of
Work in an Information Society" meeting,
EcoPlan,Paris, 10/11 December 1993
2) You may wish to
contact the Commission inorder to obtain the several
reports that came out of that meeting.The panel
whose consecution are quoted here met under the
title,The Changing Shape of Work and brought
together a number of Membersof the European and
national Parliaments, representatives of localand
regional government, labor union spokespersons,
telework expertsand practitioners, representatives
of public interest groups,academics and
administrators, including some of us who are herein
this room today. The reports can be had by
contacting DG XIII/B1,avenue de Beaulieu 9, B-1160
Brussels or by fax (322-296-2980).
3) This split into
two speeds can be interpretedin a number of ways:
those in the top percentiles vs. those atthe bottom;
big vs. small businesses; those with jobs and
thosewithout; educated/uneducated; skilled/unskilled;
isolated ruralvs. connected urban; old vs. young;
East Europe/West Europe; etc.But in all cases, 21st
century communications and new attitudestoward work
can be used to break down many of these barriers
andfacilitate upward mobility - if the right
incentives and structuresare there. And we can be
sure that they will not be there, unlessthere is the
right kind of supporting public policy! That of
courseis our challenge.
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