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                            1. RETHINKING 
                            WORK: THE POINT OF DEPARTURE 
                            We are here today 
                            because we have a problem- and because we think we 
                            may have a solution. The problem thatbrings us from 
                            across Austria, Europe and yet further to Viennafor 
                            this meeting is the result above all of what I and 
                            othersare calling 'the crisis of work in 
                            post-industrial society'. Thesolution, maybe, is 
                            what some are calling telework. Both are 
                            interesting,but perhaps I can be of most use to you 
                            here if I first sharea few thoughts with you about 
                            the first of these, before goingon to the latter. 
                            1.1. The 
                            crisis of work in post-industrialsociety 
                            Government, the 
                            political establishment, employers,labor unions, the 
                            media, citizens and observers across Europeare 
                            increasingly preoccupied and perplexed by something 
                            that oftengets referred to as the "unemployment 
                            problem". Despitethe gravity of the issues, however, 
                            few of these people or institutionsyet seem to have 
                            an inkling of  
                            
                              - the true 
                              dimensions of the problem, 
 
                              - its actual 
                              structure, 
 
                              - its watershed 
                              historical significance or even 
 
                              - the path to take 
                              to begin to address the issues (never mindfind 
                              workable solutions). 
 
                             
                            "Americans have 
                            learned how to replaceworkers with technology, but 
                            they do not yet know how to use technologyto put 
                            people back to work." (Newsweek, Oct. 18, 1982). 
                            The result of this 
                            massive failure of perceptionis a certain dourness 
                            in tone and attitude, a broadly shared 
                            presumptionthat large scale unemployment is somehow 
                            inevitable in our post-industrialsociety, and that 
                            there is really nothing we can do about it.This 
                            compliant fatalism is consistently supported by the 
                            resultsas they roll in from the various statistical 
                            agencies and otherreporting sources which continue 
                            to confirm that no real progressis being made and 
                            that the problems are getting steadily worse. 
                            This has led in 
                            turn to a certain morosity,an acceptance that 
                            somehow failure is inevitable, that the futureis 
                            going to be one of a society divided in two, of 
                            winners andlosers, haves and have-nots, and that 
                            there is nothing that anyone,government or anyone 
                            else, can do anything about it, other thanto make 
                            sure that they and those they represent end up on 
                            thewinning side. This is as true of national 
                            governments as it isof individual firms, of the 
                            labor unions as of those with jobstoday, of the 
                            political left as the political right. 
                            "Too many in 
                            Europe, from factory workersto politicians, act as 
                            if those the good times will inevitablyreturn for 
                            those who wait. They should remember the 
                            economists'clichÈ that no lunch is free. The 
                            greatest problem forEurope today may not be 
                            unemployment but complacency." (TheEconomist, 
                            October 22, 1994). 
                            Dissatisfied with 
                            the level of the debate -and above all with the 
                            demonstrably inadequate results of policythroughout 
                            most parts of the OECD region - EcoPlan set out 
                            inearly 1993 to develop a procedure to test a 
                            certain number ofproblem statements: propositions 
                            and working hypotheses that wereset out in a first 
                            exploratory memorandum which we set out tobe tested 
                            by a properly qualified, international audience. 
                            Aftertwo years of study, networking, brainstorming, 
                            and internationalexchanges involving a wide range of 
                            individuals, institutions,disciplines, nationalities 
                            and points of view - and with strongsupport 
                            throughout from the European Commission in Brussels 
                            -we have reached the following conclusions which, in 
                            our view,provide a convincing argument for the need 
                            to take a radicallydifferent look at the issues and 
                            the remedial policies we allshould be considering. 
                            Let me review with 
                            you briefly the eleven mainpoints that came out of 
                            this rethinking effort. 
                            1.2. The 
                            Eleven Bones of Contention 
                            1. The Present 
                            Crisis of Work is Profound,Structural, And Society 
                            Threatening 
                            Despite unexpected 
                            progress in recent monthsas a result of the upturn 
                            in the international economy, the basicstructural 
                            problems of work in society remain essentially 
                            unaddressed.Unemployment rates have inexorably 
                            inched up across the OECD region,crossing thresholds 
                            first double and now triple or more the longaccepted 
                            norms for "frictional" or "normal"unemployment, 
                            creating new magnitudes of hardship and sufferingfor 
                            individuals, families and institutions alike. The 
                            basic structuralproblems associated with "running 
                            out of work" are notonly very grave already, but 
                            also are steadily getting worse.When we say very 
                            grave, we mean not just uncomfortable or transient- 
                            but the crisis is fundamental, structural, long term 
                            and, ultimatelyif unmet, society threatening. 
                            2. Growth and 
                            Fine-Tuning Is Clearly NotThe Answer 
                            Confronted with 
                            what is clearly a major watershedof technology and 
                            society, our politicians, administrators, 
                            industrialists,labor unions and the rest are by and 
                            large giving their time toconsidering "remedies", 
                            most of which in the final analysisconsist of little 
                            more than marginal adjustments of existing 
                            policies,practices and institutions. The presumption 
                            appears to be thatthere is nothing basically wrong 
                            with the "machine that isthe economy", and that all 
                            that is required is a bit of fine-tuningand an 
                            upturn in the economic cycle. This is in our view a 
                            cosmicmis-match of medicine and disease. Growth as 
                            we know it will dealwith only a small part of the 
                            problem (say, 15 to 20% at most)- and all of the 
                            rest still remains to be addressed. 
                            3. We Have a 
                            Grossly Inadequate Understandingof What Work Is All 
                            About 
                            Clearly the point 
                            of departure for any seriousremedial program cannot 
                            be to treat work as if it were only "labor",i.e., 
                            just one more freely substitutable part of the 
                            process ofproduction. In our society work is a great 
                            deal more than that.In addition to its purely 
                            productive role, it is also the mainvehicle that 
                            puts into the hands of citizens the means to 
                            obtainthe goods and services they want and need in 
                            their daily lives.It is thus the vital motor (through 
                            demand pull) for keeping theproductive side busy. 
                            But work has many other important functionstoo, of a 
                            psychological and social nature, none of which are 
                            gettingsufficient play in the present debate. 
                            Moreover, it is clear thatwhat we call "work" in the 
                            21st century is going todiffer as notably from what 
                            we have come to know over the lasttwo centuries as 
                            did the model of the Industrial Revolution fromits 
                            predecessor. 
                            4. We Are 
                            Looking at the Wrong Indicators 
                            How do you get out 
                            of the woods if your compassis broke? In examining 
                            the issues we are consistently lookingat the wrong 
                            things - and often measuring even those wrongly.This 
                            is disguising the true dimensions of our dilemma. 
                            Thus, forexample, the real dimensions of 
                            unemployment are in most placesat least half again 
                            more than what is usually admitted or discussed.If 
                            that is true, of course, it changes everything. 
                            Furthermore,what we call work is a rich and complex 
                            phenomenon which has manyimportant qualitative 
                            aspects which are by no means reflectedin the usual 
                            indicators and in the discussions that ensue. Theday 
                            of single indicators (and single factor causality) 
                            needs tobe put firmly behind us. Progress is badly 
                            needed in developingnew indicators that can permit 
                            us to understand better where thingsstand, in all 
                            their human and natural complexity.  
                            5. The 
                            Time Scale of the Analyses Is AllWrong
                             
                            The problems are 
                            not cyclical or short termin nature, but structural 
                            and long term. We cannot simply waitfor that next 
                            upturn in the current economic cycle. The time 
                            horizonof study and policy is thus not the old 
                            familiar one of monthsor a few years, but closer to 
                            generational. Our frame of referencecannot be the 
                            blips of the latest NBER figures or quarterly 
                            indicators,but the realms of Adam Smith, Marx, 
                            Kondratiev, Keynes and Schumpeter.The dilemma in 
                            front of this unfamiliar situation is a 
                            double-bind:not only do we need to sharpen and 
                            develop analytic tools whichcan deal with these 
                            deeper horizons, but also to rethink drasticallythe 
                            institutional and political arrangements which will 
                            permitus to make better decisions against this 
                            necessary long term frame. 
                            6. We Have a 
                            Major "Tools Problem" 
                            Furthermore, we are 
                            struggling with these problemsusing analytic tools 
                            that are ill-adapted to the challenges ofa 
                            post-industrial, mature, "post-capitalist" 
                            economy.Most of them were by and large fashioned at 
                            a time when scarcitywas the driving factor in 
                            society, not plenty. Economics, forinstance, is 
                            often defined as "the study of the allocationof 
                            scarce resources between various and competing 
                            ends".But if resources are available in great 
                            abundance as they are!- aren't entirely different 
                            analytic tools required? How doesone factor in the 
                            externalities of work, including those thatare 
                            positive? What are these new tools? Who should be 
                            trying todevelop and refine them? Where is promising 
                            work going on alongthese lines which we all should 
                            be trying to follow? Furthermore,and not without 
                            irony, it needs to be mentioned that our 
                            analytictools themselves are part of the problem. 
                            Therefore one of ourfirst steps must be to develop 
                            the new tools that are needed andto refashion the 
                            best of those we have to accomplish the job thatis 
                            needed in their new environment. 
                            7. The Paradox 
                            of Progress 
                            The measures 
                            currently in place are not doingthe job, because 
                            there can be no easy fixes to these problems.The 
                            harsh reality is that the circumstances before us 
                            are neithertemporary nor the result of some hapless 
                            accident; they are thedirect outcome of the social 
                            and economic system we have set inplace. We have 
                            deliberately created all the preconditions of 
                            a"labor-saving" society - and are now somehow 
                            flabbergastedthat there are increasing numbers of 
                            people "out of work".Our dilemma is precisely this: 
                            with the long long arm of technology,we can now 
                            produce virtually everything we need with only a 
                            smallfraction of the labor force we historically 
                            employed. So the realquestion is: how do we organize 
                            our daily lives under these radicallydifferent 
                            conditions? This absolutely vital question is not 
                            receivingthe attention that it deserves. 
                            8. Radical 
                            Rethinking is Called For 
                            A critical read of 
                            the evidence makes it clearthat the entire "work 
                            system" that we presently areliving with (both in 
                            our daily lives, but, even more importantin this 
                            case, the one we have in our minds) is no longer 
                            doingits job. Not only is there something that is 
                            already quite wrong,but, whatever it is, it is only 
                            going to get a lot "wronger"in the years ahead. The 
                            system we are stuck with and franticallytrying to 
                            fix comes from another time and an entirely 
                            differentset of circumstances. It is changing 
                            massively in front of ournoses and needs to be 
                            completely rethought and radically over-hauled. 
                            9. The Changing 
                            Shape of Work 
                            Complicating all 
                            this yet further is that thetransition from 'old 
                            work' to 'new work' is already well underway,and 
                            that this transition itself poses a large number of 
                            majorchallenges to policy makers. Think of it as a 
                            migration, withan entire population trooping from an 
                            exhausted country side tonew and fertile valleys. 
                            Who wants to move? No one, of course,but here we all 
                            are already moving into this new country of work.In 
                            the old days we talked about jobs, places where we 
                            went towork, the daily trip to those places, our 
                            schedules, the one employerwho paid us, and the like. 
                            But in 1995 this is increasingly the'old country'. 
                            Each year now we are going to see growing numberof 
                            people migrating to the new forms of work which are 
                            going tobe oriented not to jobs but to careers, not 
                            to single employersbut multiple skills, not to 
                            subservience to a single master butnetworks of 
                            associates and clients. Making this transition 
                            isgoing to be one of the great tasks of the next 
                            decade, and thisis going to open up many 
                            opportunities for government at all levelsto help 
                            ease and even accelerate the transition. All these 
                            variousdifferences and changes need to be factored 
                            into the debate (whichtill now has been remarkably "retro-oriented" 
                            in itsvision of what work is all about.) 
                            10. Many of 
                            Currently Proposed MeasuresMay Make Things Even 
                            Worse 
                            The crowning news 
                            of our dilemma is that, asa result of a badly 
                            wrong-headed understanding of the basic "problematique",many 
                            of the measures presently being discussed or enacted 
                            runthe risk of being directly counter-productive. 
                            Some are likelyto lock in parts of the problem. 
                            Others, yet more perniciously,risk to create 
                            situations which could be substantially worse 
                            thanwhat would have resulted with no policy at all. 
                            We must developa much clearer view, first of the 
                            problem, and then of the policyoptions which are 
                            available under the circumstances we actuallyface. 
                            11. The 
                            "Problem" Holds the Solution(The Age of Plenty 
                            Paradox) 
                            Because of the 
                            accumulated impacts of technologydevelopment, we 
                            have entered an age of plenty - without 
                            reallyrecognizing it. But for some unfathomable 
                            reasons we insist onapproaching the challenges 
                            before us as if we were paupers. Hereis what 
                            countries within the OECD region now have in untold 
                            historicalabundance: labor, capital, natural 
                            resources, physical and othersupport infrastructure, 
                            organizational and management skills,access to 
                            markets and huge numbers of people around the 
                            worldwho need goods, services and a higher quality 
                            of life.  
                            But no one appears 
                            to be taking this greatabundance into account. We 
                            somehow stubbornly refuse to acknowledgewhat is 
                            going on. Technology - embodied, usable knowledge - 
                            isat the heart of our dilemma, but in a highly 
                            ironic way. On theone hand it is a critical part of 
                            the problem, on the other itis at the same time an 
                            absolutely vital element of the solution.This point, 
                            which is not being adequately brought into the 
                            debate,needs to be targeted, verified and then 
                            broadcast. To the bestof our knowledge no one is 
                            giving this thesis the attention thatit deserve - 
                            and yet all the germs of the solution are there! 
                            The American 
                            journalist and seasoned politicalobserver Flora 
                            Lewis had this to say of these inextricably 
                            inter-twinedchallenges of technology, economy and 
                            society in an article shepublished in the 
                            International Herald Tribune (18 May 1993) 
                            entitled:Peasants, All of Us? Time for a New Marx: "This 
                            profoundeconomic process has not been analyzed and 
                            intellectually digested,as Marx set out to do for 
                            his time. Mr. Drucker says we do notyet understand 
                            how knowledge works as a resource. 'We need a 
                            theory,'he says. Most urgently, we need a theory 
                            that redefines laborand how to set its value. The 
                            difference between work and playis now essentially 
                            defined by money, whether you are paid forwhat you 
                            do or pay for doing it. Industrial society has made 
                            labora crucial element of identity. You are what you 
                            work at. Thatis why being unemployed is such a blow, 
                            even if the safety netis adequate. Being without a 
                            job is being made to feel a nobody.But at least in 
                            the transition phase of this new industrial 
                            revolution,there are not going to be enough jobs for 
                            all. So a new analyst,a new theory, a new 
                            understanding of the role of labor is required.Let 
                            us hope that when the new Marx appears he will not 
                            be so arrogant,so fertile in spawning error and 
                            terror as was the old. Still,we do need one." 
                            ["Telework as we 
                            typically discuss itis only the tip of a growing 
                            iceberg. Above the surface is thevisible issue of 
                            remote work locations and how to use them 
                            effectively,a subject about which we have learned a 
                            great deal and which isno longer much of an issue. 
                            Below the surface are related issuesof flexibility 
                            in the workplace in general, managerial (in)competence,rethinking 
                            of office space requirements and designs, 
                            transportationand land use planning, and what I call 
                            "life after bureaucracy":the prospects for 
                            organizational forms other than 
                            traditionalhierarchical structures. 1"] 
                            The purpose of our 
                            meeting today is of coursemuch more specific than 
                            this. We have not come to Vienna in orderto rethink 
                            Marx (or Freud or Darwin), but rather to try to 
                            providethe organizers of this symposium with what 
                            will hopefully be usefulperspective on some of the 
                            directions that this great city mightconsider as it 
                            moves into the next century, starting with onevery 
                            specific set of problems and eventual remedial 
                            approaches. 
                            Even as we do this, 
                            however, I believe it isvital that we keep in mind 
                            these very big macro issues of technology,economy 
                            and society which badly need to be faced and 
                            resolvedin the years ahead. In one way we are in 
                            luck, since it turnsout that this thing that we call 
                            telework presents a powerfulmicrocosm of these 
                            broader issues and challenges. Thus, if wecan 
                            somehow manage to get it right in the projects that 
                            we areconsidering for the City of Vienna, there is 
                            just a chance thatwe might be able to make some 
                            powerful inroads on the rest aswell. Now that would 
                            be something of which we all could reallybe proud. 
                            2. INTERNATIONAL 
                            PERSPECTIVES ON TELEWORK 
                            The field of 
                            technology and organizationaldevelopments 
                            collectively known as telework is an area of 
                            considerableinterest, both in its own right and also 
                            as a "lens"for looking at and eventually better 
                            understanding many aspectsof the broader work and 
                            society agenda that I would like to insistis the 
                            thing that we should always have at the back of our 
                            mindas we address the issues that are on today's 
                            agenda.  
                            It is important 
                            right here at the outset, however,that we be clear 
                            as to what we mean by this somewhat awkward 
                            andreally not very pretty new word. While as you 
                            will note from theother presentations this is a 
                            pretty elusive term, a reasonablygood definition 
                            might be: a range of new ways of working, 
                            usingtelecommunications as a critical tool, with a 
                            different 'geography',a new sense of time and worker 
                            'empowerment', and for at leastpart of the time 
                            outside a traditional office or factory 
                            environment.We need to define it in such very 
                            general terms in order to besure that we do not 
                            invite confusion with other terms that oneoften 
                            hears mentioned in this regard, such as the perhaps 
                            betterknow expression, telecommuting. In its own way 
                            telecommuting isin many ways the 'old country' of 
                            telework, a much narrower sub-setof technologies and 
                            work organisation that is by now quite 
                            wellunderstood in its advantages and corresponding 
                            drawbacks. Butyou will be hearing more about all 
                            these aspects from other speakersat this meeting, so 
                            let me get back to some more general considerations. 
                            Telework in the 
                            broad definition that is appropriateto our meeting 
                            is a domain of technology and corresponding 
                            organisationalactivity which is already well 
                            underway and poised to undergomajor and far-reaching 
                            development around the world in the decadeahead. 
                            This development is going to be both quantitative 
                            and qualitative,and its impact on employment - again, 
                            both qualitative and quantitative- is going to be 
                            enormous. Most of the development that is inprocess 
                            around the OECD region and elsewhere.... 
                            
                              - Is taking place 
                              in the field (and just not in laboratoriesor 
                              research settings) 
 
                              - Is occurring 
                              within existing organizations (but 
                              requiringsubstantial rethinking and meticulous 
                              reorganisation to achieveits full potential)
                              
 
                              - Is being carried 
                              out for a variety of reasons in responseto a given 
                              implementing company's or group's internal 
                              problemsor objectives (not in order to telework 
                              per se) 
 
                              - Is being lead by 
                              applications and "demand pull",not by technology 
                              push. (That said, the former will only be 
                              possiblebecause of continuing rapid advances in 
                              the technology itself.) 
 
                             
                            All of this is 
                            moving and changing very fast- certainly much faster 
                            than those of us who do not have the timeto follow 
                            these developments carefully will be aware. In 
                            fact,the pace of development - because much of it is 
                            hidden in theinterstices of existing institutions 
                            and practices - is even fasterthan even many of the 
                            enthusiastic tele-philes may imagine. Asimportant as 
                            sheer technology advance, however, will be the 
                            developmentof the adaptive capacities (organizational, 
                            management, etc.)of those groups and institutions 
                            who learn how to put these opportunitiesto work. 
                            The good news is 
                            that while these technologiesand practices might in 
                            certain specific instances possibly reducejobs, 
                            properly supported (through revisions in the law, 
                            businesspractices, etc.) the move to telework can be 
                            expected to extendthe possibility of working to many 
                            more people (including thosewho at present suffer 
                            from geographic, life style or mobilitydisadvantages 
                            that inhibit their participation in today's 
                            workforce) and, potentially, in substantially 
                            improved work circumstancesand life quality. 
                            As we try to figure 
                            out what the role for governmentand others might be 
                            in making this transition, we need to avoidbeing 
                            naive concerning the impacts of these shifts. 
                            Especiallycareful attention needs to be paid to its 
                            potential downsides,which are fairly numerous. While 
                            many of these are often not exactlyself-evident, the 
                            growing literature and experience in the fieldhave 
                            led to them being reasonably well charted. 
                            The truth is that 
                            telework is very much a two-edgedsword - though 
                            often not advertised as such by its less 
                            criticalchampions. This makes it important that we 
                            maintain a consistentlycritical attitude toward all 
                            projects and initiatives, which callsfor close and 
                            continuing monitoring, public reporting and 
                            carefulattention to social and psychological factors 
                            and impacts as wellas to the rest. 
                            Within this broader 
                            framework, telework perse makes a useful target for 
                            policy makers on several grounds.First, because it 
                            holds many of the keys to flexible working 
                            orflexwork - a much more extensive and powerful 
                            concept. Flexworksignals the departure from the old 
                            work mode which is still thefocus of most public 
                            policy: i.e., that 'permanent' full timejob with one 
                            employer, in one (distant) place, with set hours,etc., 
                            etc. Beyond this, telework has a technology and 
                            organizationalcomponent which is highly visible, 
                            fast moving and linked to someof the most important 
                            issues on today's technology and societyagenda. It 
                            thus makes a fine point of departure for the 
                            broaderdebate and transformation or work in society 
                            which, if you willforgive me for harping on it, has 
                            to be the main concern of allof our considerations 
                            in these matters. 
                            Here to close out 
                            this section are some ofthe main observations and 
                            recommendations concerning teleworkthat we made in a 
                            report to the Commission under this projectunder the 
                            title New Concepts of Work in a Knowledge Society: 
                            TheTelework Option Reviewed and Commented. 
                             
                            The transition to 
                            telework is going to takeplace with or without the 
                            benefit of guiding government policy.Based on past 
                            performance of government in most issues 
                            involvingtechnology development, it is unlikely that 
                            public sector institutionsare going to have a major 
                            role to play in determining the finedetail of the 
                            development process. In this respect it needs tobe 
                            borne in mind very carefully that there is no clear 
                            model ofhow government can best intervene or act in 
                            such areas.  
                            On the other hand, 
                            there are abundant examplesfrom the past of how to 
                            get it wrong. These past experiences needto be 
                            carefully examined as local, regional and national 
                            governmenttries to figure out what might be their 
                            own best contributionin this important opportunity 
                            area. We know by now that governmentis not very good 
                            at choosing technology winners, and that it tendsto 
                            be more a source of barriers to creative innovation 
                            and diffusionof technology than a positive aid. But 
                            there is a very important"facilitating" role that 
                            government at all levels canplay. Moreover, informed 
                            government can also become a practitionerof the best 
                            new forms of technology and organization, rather 
                            thana laggard.  
                            The public sector 
                            should have no need to sponsoror pay for related 
                            technology development work, and certainlynot in 
                            partnership with large or established industrial or 
                            othergroups. For example, the Alcatels, Fords, IBM's, 
                            Nokias, and Siemensof Europe are not going to need 
                            any help in this area - eitheras users or as 
                            potential suppliers. These large groups are 
                            stayingfully abreast of these developments, have 
                            their own in-house usesand capabilities which are 
                            already quite advanced, and are alreadydeploying the 
                            technology just about as fast as they can. And 
                            whiletheir speed in doing this is important in 
                            international competitiveterms, it will of course 
                            increase their advantages relative tosmall business 
                            and the public sector. 
                            There will be good 
                            reason for public agenciesto sponsor and aid 
                            telework and flexwork demonstrations in areasin 
                            which they can provide new and sound models for 
                            small businesses,public sector institutions and 
                            others who are out of the mainstreamof technology 
                            development. 
                            These 
                            demonstrations will need to be closelymonitored and 
                            continuously fine tuned to achieve best 
                            results.These results should be quickly made 
                            available to small business,fledgling entrepreneurs, 
                            and public institutions (including educationand 
                            training) not only in the form of the usual written 
                            reportsand conferences but taking advantage of new 
                            techniques of communicationand education as well. 
                            Public sponsorship 
                            for telework demonstrationsshould probably be as 
                            intersectoral and inter-agency as 
                            possible.Invariably a broad spectrum of public 
                            institutions will need tobe involved, and a new 
                            model of cross-sectoral support needs tobe developed 
                            and given high visibility. 
                            3. SOME FINDINGS 
                            AND CONCLUSIONS FROM THEBERLIN ASSEMBLY ON NEW WAYS 
                            TO WORK 
                            In closing I would 
                            like to leave you with aquick listing of some of the 
                            main conclusions that were reachedby an 
                            international panel that was convened in November of 
                            lastyear in Germany by the European Commission to 
                            consider the mattersthat have brought us here today, 
                            under the heading The BerlinAssembly on New Ways to 
                            Work. I can only hope that they will beuseful for 
                            you in your discussions here. 
                            Telework is a 
                            concept that needs to be carefullyinterpreted from 
                            two very different perspectives. On the one handit 
                            refers a broad package of technologies and 
                            associated workingarrangements. This is what most 
                            discussions on these matters tendto emphasise. But 
                            telework has another role as well: that of anenabler, 
                            something which can help make us to think 
                            creativelyabout New Ways to Work in the broadest 
                            sense - and in the processputting us directly before 
                            the larger issues of managing the transitionto a 
                            knowledge society. 
                            Given the 
                            priorities and concerns of Europetoday - among which 
                            we certainly include the challenges 
                            surroundingEurope's twenty-three million - plus 
                            unemployed - telework, inits first and narrower 
                            focus, is probably not the proper focusof a major 
                            policy debate, per se. The much more important 
                            issue(of which telework is a part) is the ways in 
                            which new technologyand new forms of organization 
                            are rapidly reshaping society asa whole - including 
                            not least of course that of work in virtuallyall its 
                            varieties and perspectives.  
                            There can be no 
                            doubt that the vital key ofnew technology, etc. is 
                            the combination of new telecommunicationsand 
                            information technologies -- never of course to be 
                            separatedfrom their management, institutional and 
                            behavioural support systems.Taken together these are 
                            the main constituents of the KnowledgeRevolution 
                            that is now rapidly transforming the ways in whichwe 
                            live, work and play. A number of outstanding 
                            characteristicsof this global revolution in process 
                            can be noted, which togetherpoint up the very real 
                            urgency of informed policy: 
                            This is a 
                            transformation which is already inprogress and 
                            making its impacts felt with steadily 
                            increasingforce.  
                            
                              - Its potential 
                              for transforming the face of society is enormous.
                              
 
                              - These 
                              developments are still only in their very early 
                              stages,meaning that this is the time n which they 
                              can best be shapedand harnessed. 
 
                             
                            As with all of 
                            technology, this is not a whollybenevolent movement 
                            and that while there is much scope for doinggood, 
                            there are also substantial potential for negative 
                            impacts,both in general and on specific groups, 
                            regions, etc. While manyimportant decisions are 
                            being taken each day which shape the futureof many 
                            of us, in most cases the level of information and 
                            insightas yet available against which to take wise 
                            decisions is in veryshort supply. 
                            It is often argued 
                            by its champions that teleworkcould be a source of 
                            net new jobs. This is not at all clear interms of 
                            the actual evidence. On the other hand, there is 
                            plentyof evidence that suggests that from a specific 
                            regional or localperspective, telework initiatives 
                            may be used as a means to saveexisting jobs, to 
                            improve their productivity and to create newjobs, 
                            within that community. Seen from this perspective, 
                            teleworkconstitutes a potentially useful element in 
                            the portfolio of policiesand practices that any 
                            region or community should be looking atfor regional 
                            development purposes. 
                            Telejobs created or 
                            parachuted in by externalgroups are, however, likely 
                            to be much more fragile than thosewhich are 
                            generated by local employers and entrepreneurs. 
                            Communitiesand regions should, therefore, resist the 
                            temptation to dependon outside help and instead 
                            devote their energies to "growing"their own 
                            enterprises and initiatives, including through the 
                            teleworkoption. 
                            The important role 
                            that small and medium sizedbusinesses - including 
                            new business start-ups, soleproprietorships,and 
                            quasi-private community-based enterprises - are 
                            playing bothin terms of pushing out the limits of 
                            telework et al, and in creatingnew jobs, can be 
                            noted. As we consider this, it may suggest 
                            someinteresting support roles that the public sector 
                            might performto increase the ability of these 
                            smaller and newer businessesto grow and prosper. 
                            It will be 
                            important to make an especial effortto bring in the 
                            organized labor union movement to a greater 
                            degreeinto the discussions and work on these issues. 
                            For various reasons,they have by and large been left 
                            out until now. While the attitudeand aptitudes of 
                            the unions vary considerably from country tocountry 
                            and union to union, but that there is growing 
                            interestat the leading edge of the labor movement in 
                            concepts like telework.By inviting the union 
                            movement into the telework program as anactive 
                            partner, a much needed two-way learning process will 
                            therebybe engaged.  
                            Whether teleworkers 
                            are going to operate throughthe organized labor 
                            movement or via "clubs" and interestgroups which 
                            could help them deal with some of the problems 
                            thatsome face of terms of isolation, physical, 
                            social and often legal,is something that has yet to 
                            be sorted out. The need for financial,legal and 
                            other support systems for teleworkers, and in 
                            particularthose who are most isolated in the home, 
                            is very real and constitutesa legitimate source of 
                            public concern. 
                            We stand today on 
                            the brink of a new orderof technology that is 
                            already transforming the face of societyand the 
                            economy. This presents a not-to-be-repeated 
                            leadershipchallenge and opportunity. Despite the 
                            fact that there is an enormous,in many ways even a 
                            dominant role for the private sector and awhole 
                            plethora of other actors and institutions to play in 
                            thisbroad area (the great bulk of the investment and 
                            activity is ultimatelygoing to come from other than 
                            public sources) there is also avery important 
                            leadership responsibility from the vantage of 
                            societyas a whole. This is a challenge which now 
                            needs to be met headon. 
                            For a variety of 
                            reasons, these challengesand opportunities cannot be 
                            left solely to the pressures and preferencesof 
                            private interests and unfettered market forces. 
                            There are importantissues of community involved 
                            which require thoughtful and effectivepublic 
                            leadership. This is, however, a most delicate task 
                            andshould not be interpreted as a call for 
                            substituting public sectorcommand-and-control 
                            decisions, technocratic intervention and/ortaxpayer 
                            moneys for the energy and competence of the private 
                            sectorwhich is certainly going to be the main 
                            instrumentality of thisconversion. The role of the 
                            public sector will be to create aninformed, 
                            responsible and convivial context for the dynamics 
                            ofthis transformation. If there were ever an 
                            occasion for soundinformation, wisdom and 
                            far-sighted leadership from the publicsector, now is 
                            the time. 
                            In many ways, this 
                            can be thought of as a mostuseful test ground for 
                            public policy. Thus, if public sector 
                            bodieseventually "succeed" in their relationship and 
                            rolewith telework, they should be well positioned to 
                            handle the remainderof the new technology policy 
                            issues which are ongoing as partof the Knowledge 
                            Revolution, of which telework is but one part.(The 
                            same challenge and opportunity holds for all levels 
                            of government,from local government all the way up 
                            to the European Commissionand other international 
                            bodies.) 
                            Because experience 
                            with telework has in theindividual countries of the 
                            Union yet to attain the critical massrequired to 
                            sustain rapid development on the scale needed, 
                            thepublic sector has an important role to play as a 
                            champion, co-ordinatorand communicator, as well as 
                            sponsor of exemplary demonstrationsof a kind that 
                            can lead to ready replication in many places. 
                            This is a 
                            responsibility which has many parts.In the first 
                            place and most conspicuously, the public sector 
                            atall levels has in this regard a special "shepherding"responsibility 
                            for ensuring that these powerful new technologiesand 
                            tools are going to provide positive opportunities 
                            for poorerpeople, poorer areas, disadvantaged groups, 
                            regions undergoingde-industrialisation, people and 
                            institution having difficultymaking the transition 
                            to these 'new ways to work', etc. Teleworkand the 
                            technologies behind it offer exceptional 
                            opportunitiesin this regard, which need to be 
                            aggressively factored into thepublic policy effort. 
                            That said, it is also quite possible thatthese 
                            technologies could actually exacerbate the problems 
                            of certainalready disadvantaged groups and regions. 
                            In this same spirit, 
                            we further note the potentialof telework as one 
                            among the battery of tools needed to combatthe 
                            emerging problems of a two-speed Europe: that of a 
                            populationwith increasing social and economic 
                            cleavages. Telework, properlyharnessed, can provide 
                            a powerful means of continuing education,continuous 
                            learning, etc., to strengthen the employability 
                            ofpeople who otherwise might be destined to sink yet 
                            further intothe less favoured half of a Europe split 
                            into two. 
                            In a democratic 
                            Europe, telework cannot beallowed to become the tool 
                            of a privileged professional class,but must be 
                            advanced from the broad social-economic 
                            perspectivethat is appropriate for the Union. A 
                            major goal of public institutionsand concerned 
                            thinkers and actors at all levels should be to 
                            ensurethat the fruits of this technology are made 
                            equally availableto all groups across society, and 
                            not just those who happen tobe best positioned to 
                            take advantage of it (which by and largeis what is 
                            going on in most places at present). 
                            The leadership 
                            challenge is not, however, limitedsolely to the 
                            poorer or more disadvantaged parts of European 
                            society.Telework and the knowledge revolution more 
                            generally are goingto transform lives in all reaches 
                            of society, and the associatedtechnologies and 
                            arrangements are very much two-edged swords thatneed 
                            to be wielded with care. Even those who today may 
                            see themselvesas being in privileged positions run 
                            risks as a result of thesechanges as well. Thus, an 
                            important part of the leadership functionmust be to 
                            improve the collective consciousness of what is 
                            goingon so that all reaches of society will be able 
                            to improve theirwell-being and quality of life - 
                            individually and collectively. 
                            Much work remains 
                            to be done to improve thegrasp of all concerned 
                            concerning these fundamental issues andtrade-offs. 
                            The issues of telework, new communications 
                            advances,the changing shape of work, etc., all need 
                            to be approached andunderstood from a much more 
                            informed and profound background thanpresently 
                            prevails. The Commission, the Parliament and 
                            governmentat all levels can take a major role in 
                            broadening and deepeningthe debate around these as 
                            yet poorly understood issues. New andpowerful tools 
                            are now available to accomplish this. 
  
                            
                            * * * 
                            
                            New and powerful 
                            tools are now available toaccomplish this. Let me 
                            leave the word to the meeting now to considerhow we 
                            are going to put these tools, this knowledge and the 
                            enormousresources that are at the command of our 
                            post-industrial societyto work in the city of Vienna.
                             
  
                            Footnotes: 
                            1) Gil E. Gordon, 
                            Some Semi-Random ObservationsOn The Status And 
                            Future Of Telework, Submitted to the "NewConcepts of 
                            Work in an Information Society" meeting, 
                            EcoPlan,Paris, 10/11 December 1993 
                            2) You may wish to 
                            contact the Commission inorder to obtain the several 
                            reports that came out of that meeting.The panel 
                            whose consecution are quoted here met under the 
                            title,The Changing Shape of Work and brought 
                            together a number of Membersof the European and 
                            national Parliaments, representatives of localand 
                            regional government, labor union spokespersons, 
                            telework expertsand practitioners, representatives 
                            of public interest groups,academics and 
                            administrators, including some of us who are herein 
                            this room today. The reports can be had by 
                            contacting DG XIII/B1,avenue de Beaulieu 9, B-1160 
                            Brussels or by fax (322-296-2980). 
                            3) This split into 
                            two speeds can be interpretedin a number of ways: 
                            those in the top percentiles vs. those atthe bottom; 
                            big vs. small businesses; those with jobs and 
                            thosewithout; educated/uneducated; skilled/unskilled; 
                            isolated ruralvs. connected urban; old vs. young; 
                            East Europe/West Europe; etc.But in all cases, 21st 
                            century communications and new attitudestoward work 
                            can be used to break down many of these barriers 
                            andfacilitate upward mobility - if the right 
                            incentives and structuresare there. And we can be 
                            sure that they will not be there, unlessthere is the 
                            right kind of supporting public policy! That of 
                            courseis our challenge.  
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